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Why product marketers should care about data privacy and security
The recent experience of Target highlights the risks to a brand of a failure to secure the personal information of its customers. Global brands such as Google and Facebook have been loudly criticized...
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Q&A: Big data and its meaning for marketing researchers
Editor’s note: Greg Mishkin is a vice president of research and consulting at Market Strategies International, Livonia, Mich. This is an edited version of a post that originally appeared here under...
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Understanding the U.S.-EU Safe Harbor Framework
Editor’s note: Abby Devine is the director of government and public affairs for CASRO, Port Jefferson, New York. This is an edited version of a post that originally appeared here the title, “Handling...
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Will MR adapt to survive in the age of big data?
Editor’s note: Editor’s note: David Day is president and CEO of global research company Lightspeed GMI, London. With the continued rise of online and mobile research, the lines between market research...
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Top retail trends to watch in 2015
Editor’s note: Kelly Short is the director of global communications for San Diego-based Interactions Marketing and the editor in chief of Retail News Insider. This is an edited version of a post that...
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6 ways big data could damage your business
Editor’s note: Owen Shapiro is a market researcher and speaker based out of Chicago and the author of Brand Shift: The future of brands and marketing. As every marketer knows, the era of big data is...
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Upholding data privacy standards is more important than ever
Editor’s note: Terry Wiley is CEO, Asia Pacific, of market research firm Lightspeed GMI, Sydney. This is an edited version of a post that originally appeared here under the title, “Data-driven...
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Building the consumer story using smartphone capabilities
Editor’s note: Erik Olson is the vice president and senior qualitative research consultant at Market Strategies International, Westport, Conn. This is an edited version of a post that originally...
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Why retailers should stop relying on old strategies to stay relevant
Editor’s note: Demetrios Tzortzis is associate principal of digital strategy at marketing technology and services company Acxiom, Denver. This is an edited version of a post that originally appeared...
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Are wearables the key to the mobile wallet revolution?
Editor’s note: Abe Vinjamuri is a payment-tech and e-commerce project lead, strategist at market research and consulting firm CMB, Boston. This is an edited version of a post that originally appeared...
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Q&A: How Xerox is leveraging research to enhance customer experiences
Editor’s note: Seth Grimes is founder of Washington, D.C. – based IT strategy consultancy, Alta Plana Corporation. This is an edited version of a post that originally appeared here under the title,...
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The real draw of mobile wallets
Editor’s note: Richard Snoxell is a research director in the tech and financial team at U.K.-based market research agency, Marketing Sciences Unlimited. This is an edited version of a post that...
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Developing a chat bot-driven engagement strategy
Editor’s note: Brian Heikes is vice president of product at 3Cinteractive, Boca Raton, Fla. This is an edited version of a post that originally appeared here under the title, “Is your brand developing...
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